06 — FMCG Packaging

Flori Soap

For soft & healthy skin

Client: Flori Soap
Year: 2024
Location: Lahore
Scope: Soap carton, 4 variants, Soap wrapper, Debossed bar mould artwork, Shelf-ready artwork

The Challenge

On a crowded supermarket shelf a 100g soap has roughly one second to name its variant, its benefit and its brand.

The Solution

A fixed white masthead, a variant colour band at the foot, an ingredient photograph at the centre and a clear benefit line. Colour alone separates the range; the structure never moves.