01 — Luxury Jewellery Packaging
Meerzah.pk
Quiet luxury, in the hand

- Client
- Meerzah.pk
- Year
- 2025
- Location
- Lahore
- Scope
- Rigid drawer box, Velvet insert, Gift box, Velvet pouch, Foil monogram
The Challenge
Meerzah.pk needed unboxing to carry the weight of the jewellery inside. Online-first buyers judge value in the first two seconds of the reveal, and generic pouches were flattening a premium price point.
The Solution
We built a rigid drawer box system with a soft-touch uncoated wrap, a foiled M monogram sized for restraint, and a velvet insert that holds each piece in place. A second violet edition extends the range for gifting seasons without a redesign.
Typography
Wordmark
Modern didone caps, wide tracking
Support
Geometric sans, 0.24em letterspacing
Colour
Bone
#F2EDE6
Antique Gold
#8A6A2F
Violet
#7C63C3
Velvet Black
#141414
Gallery















